Question 1

How does pricing work for buyers?

Accepted Answer

Buyers can choose fixed pricing for a predictable per-lead or per-call cost, or custom bidding to compete for priority and greater share in specific markets and categories. Both models operate within daily and campaign budget caps with pacing. Your account team helps select the structure that fits your conversion economics.

Question 2

What does lead exclusivity mean on AIM?

Accepted Answer

Exclusive delivery means a form-fill lead is delivered to only one buyer rather than shared among several. Exclusivity is configured per campaign, so you can choose exclusive leads where you want sole contact or shared and bidding configurations where you prefer competitive volume. This choice affects both pricing and conversion strategy.

Question 3

How do returns and disputes work?

Accepted Answer

Returns and disputes are handled based on your campaign terms, which define the criteria a delivered prospect must meet. If a prospect does not meet those terms, you submit it with documentation such as disposition and outcome, and it is reviewed against the agreed standards. Clear, upfront terms keep the process consistent and fair.

Question 4

How are inbound calls qualified before I pay?

Accepted Answer

Calls must meet a minimum billable duration and campaign qualification criteria, such as category, geography, and caller intent, to count. The minimum billable duration ensures a call represents a genuine, connected conversation rather than a brief connection. These standards are set per campaign so they reflect how your category typically works.

Question 5

Can I integrate AIM with my CRM or dialer?

Accepted Answer

Yes. Buyers commonly connect AIM to CRMs and dialers using the API, webhooks, or automation platforms like Zapier and Make. Prospects are delivered in real time with structured fields so they appear instantly in the tools your team already uses. Your account team can help plan the connection.

Question 6

Which geographies can I target?

Accepted Answer

You can target campaigns by state, region, metro, or postal boundaries so you receive only prospects you can serve. Geo-targeting is especially important for contractors with defined territories and for licensed buyers restricted to certain jurisdictions. Coverage can be adjusted as your capacity changes.

Question 7

How do I get started as a buyer?

Accepted Answer

Getting started begins with a conversation about your goals, categories, and target markets. Your account team helps configure campaigns, choose products, and select fixed pricing or bidding. Once campaigns are live, you can monitor performance in reporting and refine targeting, budgets, and schedules over time.

Question 8

What lead products are available?

Accepted Answer

Available campaign options may include exclusive form-fill leads, qualified inbound calls, warm transfers, and scheduled appointments, depending on the category. Many buyers blend products to balance volume, cost, and conversion. Product availability varies by vertical and category, and your account team can advise on the best mix.

Question 9

How do payouts work for publishers?

Accepted Answer

Publisher payouts are based on qualified prospects delivered under the terms of each campaign. For calls, payout depends on meeting the minimum billable duration and qualification criteria; for form-fill leads, it depends on validation and campaign acceptance. Transparent tracking shows what qualified so you can plan traffic accordingly.

Question 10

What are the verification requirements to join?

Accepted Answer

Publishers go through a verification process to confirm identity, traffic sources, and compliance practices before running campaigns. This protects buyers and maintains quality across the exchange. Requirements can include documentation of consent practices and traffic methods, and your team will outline exactly what is needed.

Question 11

How does ping-post work for lead publishers?

Accepted Answer

With ping-post, key lead attributes are sent first so buyers or their systems can evaluate and accept in real time before the full record is posted. Accepted prospects then receive the complete record. This lets publishers match high volumes of leads to buyer criteria efficiently while preserving speed.

Question 12

What call qualification standards apply to my traffic?

Accepted Answer

Inbound calls must meet a minimum billable duration and campaign qualification criteria to count toward payout. The minimum billable duration ensures a call is a genuine conversation. Because these standards are transparent, you can optimize your traffic toward calls that consistently qualify.

Question 13

How is call quality tracked and attributed?

Accepted Answer

Calls are tracked with source attribution, duration, and outcome metadata, and can integrate with platforms like Ringba and Retreaver via API or webhooks. This gives publishers detailed visibility into which sources produce qualifying calls. Clear attribution supports optimization and transparent reconciliation.

Question 14

Which categories can publishers generate for?

Accepted Answer

Publishers can generate across home services, insurance, and legal categories, subject to verification and compliance for each vertical. Regulated categories such as insurance and legal have additional consent and documentation expectations. Your team will confirm which categories fit your traffic and compliance profile.

Question 15

How do I get started as a publisher?

Accepted Answer

Getting started begins with verification and a review of your traffic sources and compliance practices. Once approved, your team helps you match campaigns to your traffic and set up delivery and tracking. From there you can monitor qualified volume and payouts in reporting and optimize your sources.

Question 16

What consent documentation should I provide?

Accepted Answer

For regulated categories, publishers are expected to document consumer consent, commonly using TrustedForm or Jornaya. Consent records travel with the prospect and support responsible outreach by buyers. Maintaining clear consent documentation is an important part of qualifying traffic on the exchange.

Question 17

What is AIM?

Accepted Answer

AIM is a premium lead exchange and marketing technology platform that connects buyers with high-intent prospects across home services, insurance, and legal categories. The platform provides real-time routing, qualification, compliance tooling, and reporting. It supports form-fill leads, qualified calls, warm transfers, and scheduled appointments.

Question 18

Which industries does AIM serve?

Accepted Answer

AIM serves three major industry groups: home services, insurance, and legal, spanning many categories from HVAC and roofing to auto insurance, Medicare, personal injury, and SSDI. Each category is configured with relevant filters, qualification, and products. This focus lets the platform match demand precisely within each vertical.

Question 19

What lead products does AIM offer?

Accepted Answer

AIM supports four premium lead products: exclusive form-fill leads, qualified inbound calls, warm transfers, and scheduled appointments. Availability varies by category, and buyers often combine products. Available campaign options may include any subset of these depending on the vertical and campaign configuration.

Question 20

How does real-time routing work?

Accepted Answer

When a prospect qualifies, AIM matches it to eligible buyers in real time based on filters, geography, budget, hours, and campaign priority. Form-fill leads pass validation and duplicate checks before delivery, while calls and transfers are matched to available buyers instantly. Speed protects conversion by reaching prospects while intent is high.

Question 21

How large is the AIM platform's activity?

Accepted Answer

AIM has facilitated the generation of millions of leads and processes 50,000+ calls monthly across its four premium lead products and three major industry groups. This scale reflects the platform's real-time routing and qualification capabilities. Activity spans home services, insurance, and legal categories.

Question 22

Does AIM support fixed pricing and bidding?

Accepted Answer

Yes. AIM supports both fixed pricing, for predictable per-unit cost, and custom bidding, for competing on priority and volume in specific markets and categories. Buyers can use either model or blend both across their campaigns. Both operate within budget caps and pacing for spend control.

Question 23

How does AIM handle lead quality?

Accepted Answer

Quality is supported through validation, duplicate detection, call qualification with a minimum billable duration, optional lead scoring, and a disposition feedback loop. Together these keep delivered prospects distinct, relevant, and genuinely engaged. Buyer feedback flows back into routing and sourcing to improve quality over time.

Question 24

How do I contact AIM?

Accepted Answer

You can reach AIM by email at hello@321aim.com to discuss buyer or publisher opportunities. The team can walk you through categories, products, pricing models, and integrations, and help configure a program aligned to your goals. Reach out to start a conversation about your objectives.

Question 25

Is AIM an insurance carrier, agency, or law firm?

Accepted Answer

No. AIM is a marketing technology platform and lead exchange. It is not an insurance carrier or agency, does not sell or issue policies, and is not a law firm and does not provide legal advice or representation. AIM connects buyers with prospects; licensed professionals handle the resulting business.

Question 26

How does AIM support consent documentation?

Accepted Answer

AIM supports consent documentation through TrustedForm and Jornaya, so evidence of how and when a consumer agreed to be contacted travels with the prospect. This is especially important in regulated categories like insurance and legal. Consent records help buyers maintain organized, retrievable proof tied to each prospect.

Question 27

Can I suppress or exclude certain records?

Accepted Answer

Yes. AIM supports suppression so buyers can honor do-not-contact requests and exclude specific records from delivery. Suppression works alongside duplicate detection and qualification to keep lead flow clean and appropriate. These controls help buyers align delivery with their own policies and requirements.

Question 28

Who is responsible for compliance obligations?

Accepted Answer

Buyers and publishers remain responsible for their own compliance programs and obligations, which vary by jurisdiction and category. AIM provides tooling such as consent documentation and suppression to support those efforts. This shared approach keeps outreach responsible while respecting that requirements differ by participant.

Question 29

How are regulated categories handled differently?

Accepted Answer

Regulated categories such as insurance and legal carry additional expectations around consent documentation, licensing, and jurisdiction. AIM applies geo-targeting tied to licensed states or jurisdictions and supports consent evidence via TrustedForm and Jornaya. Category pages include a disclaimer clarifying AIM's role as a marketing technology platform.

Question 30

What consent verification tools does AIM support?

Accepted Answer

AIM supports TrustedForm and Jornaya for documenting and verifying consumer consent. TrustedForm captures consent certificates, and Jornaya captures LeadiD tokens and interaction evidence. Both connect via API and keep records associated with the prospect so buyers can reference them within their compliance processes.

Questions, answered.

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