Solar leads.
Homeowners evaluating solar savings and installation
Solar demand is driven by energy savings, incentives, and long-term ownership value. AIM connects installers with homeowners exploring quotes and eligibility. Prospects are filtered by ownership status, location, and interest signals.
Why solar leads convert.
Solar is a considered purchase with a longer education cycle, but the prospects who reach the quoting stage tend to be motivated by concrete goals: lower energy bills, protection against rate increases, and available incentives. Homeowners who have moved past curiosity into eligibility and savings questions represent meaningful intent, and reaching them promptly keeps them engaged through a multi-step decision.
Rising utility costs continue to expand the addressable pool, while ownership and roof suitability sharpen it. Because installation values are high and financing options are common, a well-qualified solar prospect can support a strong return even with a longer nurture.
AIM focuses on delivering prospects with the ownership and location signals that predict a productive consultation, so installers spend their time with homeowners who can actually proceed.
What a qualified solar prospect looks like.
- A qualified solar prospect is typically a homeowner in the installer's service area who has expressed interest in reducing energy costs or adding solar.
- AIM works to confirm ownership, location, and interest signals, since renters and unsuitable properties rarely convert.
- Prospects asking about savings, financing, or eligibility indicate readiness for a consultation.
- For call and transfer campaigns, qualification checks that the caller is a decision-maker and that the request aligns with the installer's coverage and offerings.
- Capturing these details early lets installers prioritize site assessments, prepare relevant incentive information, and route the opportunity to the right sales specialist.
How AIM routes and qualifies solar demand.
Solar prospects are filtered by ownership signals, geography, and campaign schedule before delivery. Form-fill leads are validated and deduplicated, and inbound calls and warm transfers must satisfy a minimum billable duration and qualification criteria to count. Routing honors each installer's service radius, budget, and hours so demand reaches teams ready to consult. Exclusive delivery reserves a prospect for one buyer, while bidding and shared configurations distribute by campaign priority. Because solar involves a longer sales process, timely first contact is especially valuable, and AIM's real-time routing helps installers engage while interest is fresh.
Pricing model overview.
Solar buyers can select fixed pricing for predictable acquisition cost or custom bidding to secure priority in competitive markets. Available campaign options may include exclusive form-fill leads, qualified inbound calls, warm transfers, and scheduled appointments, which can be combined to balance pipeline volume with consultation quality. Fixed pricing supports steady planning across a longer sales cycle, while bidding rewards installers who convert efficiently and want more share. Budget controls, geographic targeting, and scheduling let buyers manage spend against capacity. AIM's team helps design a structure that fits an installer's sales model and average installation value.
Fixed pricing
Stable per-lead or per-call economics for predictable budgeting and steady planning across your markets.
Custom bidding
Compete for priority in high-value or surge markets — efficient closers capture more share when demand spikes.
How solar demand reaches you.
Filtered to your campaign
Every solar prospect is matched against your geography, schedule, and qualification criteria before delivery.
Delivered in real time
Leads, calls, and transfers route to your team the moment intent is confirmed — while the prospect is still engaged.
Documented consent
Consent records travel with every delivery, so your compliance review has what it needs from day one.
“Being able to turn a category on for one metro and cap the daily budget made it easy to test before we scaled.”
Start buying solar leads.
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