Dynamic Ping-Post Bidding
Maximize your volume and control your margins. Bid in real-time based on the exact attributes of the consumer.
Maximum Control
For sophisticated buyers with API capabilities, dynamic bidding offers the highest degree of control. Our system pings you with partial lead attributes, allowing your algorithm to return a custom bid in milliseconds.
Value-Based Bidding
Bid aggressively on your highest-converting ZIP codes and conservatively on broader areas.
Capacity Management
Adjust your bids in real-time based on the current capacity of your sales floor.
Win-Rate Optimization
Use reporting data to find the exact price point needed to win the traffic you want without overpaying.
Dynamic bidding FAQs
What is ping-post bidding?
Ping-post is a two-step lead transaction. First, the exchange pings your endpoint with anonymized lead attributes (state, ZIP, project type). Your system returns a bid in milliseconds. If you win, the full lead payload is posted to you instantly.
What do I need to participate in dynamic bidding?
An endpoint that can receive pings and respond with a bid, typically in under 100 milliseconds. Most buyers integrate through their CRM, dialer, or a lightweight service built against our ping-post API documentation.
Why would I bid different amounts on different leads?
Because not all leads are worth the same to your business. A roofing lead in a ZIP code where you convert at twice your average rate justifies a higher bid than one in a market you barely serve. Dynamic bidding lets your data set the price.
Can I combine dynamic bidding with fixed-price campaigns?
Yes. Many buyers run fixed-price campaigns for baseline volume and layer dynamic bidding on top for the segments where they have strong conversion data and want to compete harder.