Fixed Pricing
Predictability at scale. You define the exact cost you are willing to pay for a qualified prospect, and we fill your pipeline.
How it works
With a Fixed Pricing model, your cost per lead or cost per call is locked in based on your specific targeting criteria. You only pay when a prospect meets all your requirements.
Guaranteed Margins
Remove the volatility of fluctuating ad costs. You know exactly what your CPA will be.
Simple Budget Management
Allocate your monthly budget and let the platform manage the pacing to ensure consistent daily volume.
Zero Upfront Ad Spend
We take the risk. Our publishers spend their own capital to generate the traffic, and you only buy the final result.
Fixed pricing FAQs
How is my fixed price per lead determined?
Your price is set based on your vertical, product type (lead, call, transfer, or appointment), geography, and qualification criteria. Tighter targeting and stricter qualification generally carry a higher fixed price; broader campaigns cost less per unit.
Do I pay for leads that don't match my criteria?
No. You only pay for prospects that meet the requirements defined on your campaign. Leads or calls that miss your criteria — wrong geography, invalid contact data, or failed qualification — can be returned through the platform.
Can I change my fixed price after launching a campaign?
Yes. Pricing can be revisited as your campaign matures. Many buyers start with a conservative price to benchmark quality, then adjust to increase volume once return rates and conversion data come in.
How does fixed pricing compare to dynamic bidding?
Fixed pricing gives you a locked-in, predictable CPA with no engineering work required. Dynamic ping-post bidding lets API-enabled buyers vary their bid per lead based on its attributes — more control, but more integration effort. Many buyers run both.