Qualify inbound calls against campaign criteria and a minimum billable duration so buyers pay for genuine, connected conversations.
- Minimum billable duration standard
- Screening against campaign criteria
- Configurable per campaign and category
- Aligns cost with genuine engagement
- Reduces disputes with explicit rules
A fair standard for billable calls.
Call qualification ensures that buyers pay for calls that represent real, connected conversations rather than brief or accidental connections. AIM applies a minimum billable duration so that calls counting toward a campaign have lasted long enough to constitute a genuine engagement. In addition, calls can be screened against campaign criteria such as category, geography, and caller intent. This dual standard, duration plus criteria, gives buyers a clear and fair basis for what they pay for. It aligns cost with value and reduces disputes by making the qualification rules explicit up front.
Configurable to each campaign.
Because different categories have different norms, the minimum billable duration and qualification criteria are configurable per campaign. Buyers can set standards that reflect how long a meaningful conversation typically takes in their category and what caller intent must be present. These settings work alongside routing and call tracking so that only qualified calls are delivered and billed. Transparent qualification rules also make reporting more meaningful, since counted calls share a consistent definition. This configurability lets buyers tune quality to their exact needs while keeping the standard fair and predictable.
Call Qualification works as part of the whole platform.
Connected to routing
Every capability feeds the same real-time routing engine, so configuration changes take effect across campaigns instantly.
Consistent qualification
Calls, transfers, appointments, and form-fill leads pass the same validation and consent standards before delivery.
Managed with you
AIM's team helps tune settings to your capacity, markets, and margin targets — not a set-and-forget tool.
“The homeowners we talk to actually asked for a quote. Our estimators spend their day on real projects instead of chasing dead numbers.”
See call qualification in action.
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