Bid for higher delivery priority and greater share in the markets and categories that convert best for your business.
- Compete for priority by market and category
- Capture more share during peak demand
- Per-campaign bid control
- Operates within budget caps and pacing
- Blend with fixed pricing across a portfolio
Win more of what converts.
Custom bidding lets buyers express how much a prospect is worth to them in a given market and category, so those who convert efficiently can secure more priority and volume. When multiple buyers qualify for the same prospect, bidding influences distribution, rewarding buyers whose economics support competing harder. This gives growth-focused buyers a lever to capture share during peak demand or in high-value regions without overcommitting elsewhere. Because bids are set per campaign, buyers can be aggressive where returns are strong and conservative where they are not, keeping overall acquisition aligned to performance.
Control with transparency.
Bidding operates within clear budget caps and pacing, so competing for priority never means losing spend control. Buyers can adjust bids as they learn which markets and categories perform, and changes apply to live campaigns without disruption. Reporting connects bids to delivery so buyers can see the relationship between priority and volume. Fixed pricing remains available for buyers who prefer predictability, and many blend both approaches across their portfolio. This transparency lets buyers refine bidding into a precise instrument for profitable growth.
Custom Bidding works as part of the whole platform.
Connected to routing
Every capability feeds the same real-time routing engine, so configuration changes take effect across campaigns instantly.
Consistent qualification
Calls, transfers, appointments, and form-fill leads pass the same validation and consent standards before delivery.
Managed with you
AIM's team helps tune settings to your capacity, markets, and margin targets — not a set-and-forget tool.
“Speed matters in our trade. Leads land in our CRM while the homeowner is still thinking about the project, and our booking rate shows it.”
See custom bidding in action.
Talk to an acquisition strategist about how the platform fits your markets, products, and volume targets.
Schedule a Demo