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Platform Capability

Dispositions & Feedback.

Close the loop on lead quality

Capture buyer dispositions and outcome feedback so quality signals flow back into routing, sourcing, and optimization.

At a glance
  • Report contact and outcome per prospect
  • Two-way quality signal loop
  • Informs routing and sourcing
  • Supports campaign-terms based review
  • Records performance for buyers
Why it matters

Feedback that improves quality.

Dispositions let buyers report what happened with each prospect, from contact and qualification through to outcome. This feedback is valuable because it turns a one-way delivery into a two-way loop, giving the platform and sources signal about which prospects actually performed. When buyers share dispositions consistently, patterns emerge that help identify strong and weak sources, categories, and campaigns. That insight supports better routing and sourcing decisions over time. Capturing outcomes systematically also gives buyers their own record of performance to inform budget and bidding, making feedback useful on both sides.

In practice

Fair, transparent handling.

Disposition and feedback data also support fair resolution of quality questions. When a prospect does not meet campaign terms, structured feedback provides the context to review it against clear standards rather than anecdote. This transparency underpins the return and dispute process, which is based on campaign terms and documented outcomes. By making feedback a routine part of the workflow, AIM keeps quality accountable and gives buyers confidence that concerns are handled consistently. The loop between delivery, disposition, and optimization is what keeps a lead exchange healthy.

One Exchange

Dispositions & Feedback works as part of the whole platform.

Connected to routing

Every capability feeds the same real-time routing engine, so configuration changes take effect across campaigns instantly.

Consistent qualification

Calls, transfers, appointments, and form-fill leads pass the same validation and consent standards before delivery.

Managed with you

AIM's team helps tune settings to your capacity, markets, and margin targets — not a set-and-forget tool.

“The consent documentation on every lead makes our compliance review painless. That alone set AIM apart from other networks we've used.”
M. Okafor
Operations Manager, Multi-Trade Contractor

See dispositions & feedback in action.

Talk to an acquisition strategist about how the platform fits your markets, products, and volume targets.

Schedule a Demo